Vodafone Named Lead Partner For British & Irish Lions 2021 Tour Of South Africa
July 27, 2020
Vodafone is today revealed as Lead Partner of the British & Irish Lions for the 2021 Tour of South Africa. The two brands are united by a shared passion and commitment to connect people to each other and the things they love – in this case, the highly anticipated Lions Tour against the World Champions.
Like no other team in the world of sport, the Lions have a unique ability to unite fans from across the UK & Ireland behind one iconic squad. The power of Vodafone’s network, now more than ever, unites and unlocks potential in us all, making the sponsorship the perfect pairing, bringing the UK and Ireland’s best mobile data network together with the best of the best in rugby.
Lucky Vodafone customers will also be eligible to enter competitions to win much-coveted tour tickets and merchandise giveaways through Vodafone’s VeryMe loyalty programme.
As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ jersey, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. The sponsorship also includes the provision of communications equipment to keep everyone involved in the Tour connected and technical support for training and player performance.
Whether fans are enjoying the Tour at home or away, thanks to Vodafone and the Lions, they will be able to immerse themselves in the action through a dedicated app, interactive games, and plenty of exclusive content. Vodafone will be creating innovative fan experiences through experiential activations both at home and in South Africa.
Max Taylor, Commercial Director, Vodafone said: “Nothing in sport unites us quite like the Lions. The team bonds nations that normally compete, unites families and friends and brings generations closer together.
“At a time when connection, unity and community are more important than ever, the Lions 2021 Tour gives us a great opportunity to bring people together in a way that no other sporting event can. The build up to this incredible touring event starts now. It’s time to unite the pride.”
Ben Calveley, Managing Director of the British & Irish Lions, added: “Today’s announcement represents two iconic brands coming together. Along with supporting Warren and the team, Vodafone will also help to enhance the experience of Lions supporters through the very best technology and innovation.
“The fans are a crucial aspect of any Lions tour and we will need to ensure they feel part of the team, to ignite their incredible support, if we are to overcome the World Champions.
“In Vodafone we have found a partner who shares our passion for connectivity, and we are delighted to have them on board to enhance the experience of the Lions fans across the world.”