Vodafone Become Title Sponsor of Indian Badminton League

The Indian Badminton League (IBL) has secured Vodafone as their new title sponsor according to reports in The Economic Times.

The IBL has only recently been formed and is a franchise-based league which was organised by the Badminton Association of India (BAJ).

Six venues will host the event, which has a prize win of $1m, from August 14-31.

Vivek Mathur, COO of Vodafone India said: “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry.”

Ashish Chadha, chief executive of Sporty Solutionz, the commercial partner for IBL, added: “It’s a matter of pride for Indian Badminton League today that Vodafone India has decided to promote the league and this association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level.” 

“Keeping in mind Vodafone India’s past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this initiative.”