Vodafone Agrees Super Rugby Sponsorship

Global telecommunications company Vodafone has agreed a deal with the Australian Rugby Union to sponsor the Super Rugby competition.

The two parties have signed a four-year deal beginning with the 2017 season. The agreement grants Vodafone naming rights to Super Rugby in Australia.

Under the agreement, Vodafone will also serve as the back-of-shirt sponsor for Australia’s women’s 15s team.

Vodafone served as naming-rights partner for Super Rugby in Australia from 2001 to 2003, and has previously sponsored the men’s national team. The new season starts next week on February 23.