Vita Coco appoints Maro Itoje as new brand ambassador
January 23, 2018
Vita Coco Coconut Water has announced Saracens, England and British & Irish Lions rugby player Maro Itoje as its new brand ambassador.
As Vita Coco’s brand ambassador, Itoje will be featured in a wide range of media elements to create an engagement campaign to educate consumers on the benefits of coconut water and invite new consumers into use the brand.
Itoje said: “What really appealed to me about Vita Coco is their challenger brand story. Vita Coco were the outranked underdogs and rose to the top, and it’s that kind of challenger mentality that I must maintain every time I take the pitch.”
Giles Brook CEO Vita Coco, EMEA added: “We’re delighted to welcome an athlete and character of Maro’s calibre to the Vita Coco team and are excited to continue educating consumers on the functional benefits of coconut water. We’ve signed a long-term deal because we believe in Maro and our ability to grow together, he’s a great fit for the brand.”
