Visy Expands Western Sydney Wanderers Sponsorship to Include Asian Champions League
February 6, 2014
A-League team Western Sydney Wanderers have announced Visy as its major corporate partner for the upcoming AFC Asian Champions League (ACL).
Already an existing partner of the Wanderers, Visy, on the back of its expansion plans into Asia and its focus on increasing its brand visibility across the broader Asian market, has increased its partnership level with the club by agreeing to feature on the front of shirt for the Club’s 2014 ACL campaign.
Visy is one of the world’s leading packaging and recycling companies and is committed to creating a better world by seeking to close the loop between recycled materials and recyclable products, produced in Australia.
Executive Chairman, Western Sydney Wanderers, Lyall Gorman said Visy’s commitment as major partner of the Wanderers 2014 ACL campaign is strong evidence of the significant commercial attraction and reach of Asia’s most elite domestic club competition and the Wanderers brand.
“The AFC Champions League marks another key milestone in the Wanderers story so far. To have such an entrenched and proudly Australian partner as Visy join us on this journey takes it to another level yet again,” said Gorman.
“This partnership further solidifies the Club’s opportunity to add significant value to a great Australian brand and simultaneously continue to develop the foundations we have put in place to firmly entrench the Wanderers and Western Sydney brands domestically and internationally through the many millions of viewers who watch this competition across Asia and the broader global football family.
“We have our sights firmly set on becoming a prominent club in the Asian region. Our first entry into the ACL competition allows us to intimately connect our members, our fans, our partners and our region to this truly unique and exciting opportunity.”
Visy General Manager, Innovation and Insights, Richard Macchiesi, said he expects the Wanderers to have great success in Asia.
“Visy is excited to partner the Western Sydney Wanderers on their journey into the ACL,” said Macchiesi.
“Just as Visy has expanded its footprint into the Asian region with great success we are confident the Western Sydney Wanderers will leave a winning mark across the games they play and exceed expectations by setting new benchmarks for Australian Football.”