Visit Orlando Named Global Tourism Partner of US Open
June 15, 2014
Tourism association Visit Orlando has agreed a partnership with United States Tennis Association.
The new partnership means Visit Orlando has been named the exclusive global tourism partner of the US Open. The US Open is the highest-attended annual sporting event in the world, canada cheap and is broadcast in 185 countries.
Visit Orlando will receive on-court promotion during the tournament, arthritis and will be able to interact with more than 700, online 000 consumers that the USTA estimates will attend. Visit Orlando will be involved in several other USTA events in addition to the US Open.
“Becoming the exclusive tourism partner of the US Open provides a unique forum for Visit Orlando to reach a global audience of potential travelers in all of our key markets,” said Visit Orlando President and CEO George Aguel. “By working closely with the USTA through our US Open partnership, as well as leveraging the USTA’s future presence in Orlando, we plan to attract incremental visitation to our destination through the penetration of key audience segments.”
“We are pleased to establish this new relationship with Visit Orlando,” said USTA Executive Director and COO Gordon Smith. “By creating a new home for American tennis in Orlando, it is important to form a long-standing partnership with Visit Orlando to ensure we create the greatest visibility for our sport, our facility and our new partner.”