Virgin Money Extends Title Sponsorship of London Marathon

April 22, 2013

The London Marathon announced a five-year extension to its sponsorship deal with Virgin Money today, and revealed a new race logo and title for 2014.

Virgin Money, the banking division of the Virgin Group of companies, will continue as London Marathon sponsor until at least 2017, while the race will change its name from the Virgin London Marathon to the Virgin Money London Marathon from next year.

Virgin Money first became the title sponsor of the event in 2010 with the aim of helping runners raise £250 million for charity over five years. In the first three years of Virgin Money sponsorship, runners raised more than £150m. In 2012 a recordbreaking £52.8m was raised, of which more than £17.8m was raised through the Virgin Money Giving not-for-profit online fundraising service.

London Marathon race director Hugh Brasher welcomed the new deal: “We are delighted to have Virgin Money as our race sponsors for another five years,” he said. “The event has gone from strength to strength since the first Virgin London Marathon in 2010. We have had some of the greatest fields in the history of marathon running and seen some of the best races in 33 years of the London Marathon.

“In addition, our runners have continued to raise more and more money for charity, many of them using Virgin Money Giving, and the Marathon itself continues to break all records for charity fundraising.

“We are convinced our partnership with Virgin Money will help to confirm our status as the world’s number one marathon.”

Jayne-Anne Gadhia, chief executive of Virgin Money said: “I am delighted to announce the extension of Virgin Money’s London Marathon sponsorship. It is such an epic and inspirational day and holds the record as the world’s biggest annual fundraising event.

“We launched Virgin Money Giving in 2009 as it has always been our ambition to support the runners in their attempts to raise even greater amounts of money for good causes.”