Virgin Australia and GWS Giants Partnership Takes Off

Virgin Australia will become a co-major partner of the Greater Western Sydney Giants for the next five years after a new deal was agreed between the two parties.

The Virgin Australia logo will appear on the front of the AFL team’s jumper for home games and on the back for away games.

Giants chairman Tony Shepherd said: “Virgin Australia is a very dynamic and innovative brand and we see great synergies with what we are doing at the Giants in Western Sydney and Canberra.

“Virgin Australia’s five year commitment is a tremendous endorsement of the Giants and we look forward to an exciting future together.

“With Virgin Australia on board the sky’s the limit for the Giants.”

Virgin Australia CEO John Borghetti added: “Today’s announcement follows our recent decision to extend our partnership with the AFL as the official airline of Australia’s most popular sport. This is an exciting period of expansion for the game and the Giants are at the forefront of this growth.

“The Giants share our desire to take on the established players and win through hard work and building the best team. We look forward to working with the Giants as they celebrate more successes in coming years and bring AFL to an entirely new audience in Western Sydney and Canberra.”