Virgin America Named Official Airline of NBA’s Los Angeles Clippers

By Community | March 13, 2012

The Los Angeles Clippers have announced that Virgin America, the only California-based airline, has been named “The Official Airline Partner of the Los Angeles Clippers” now through the 2013-2014 season.

The multi-year sponsorship will include a variety of fan and flyer promotions as well as in-arena, online and radio advertising as part of the partnership. With the largest in-flight entertainment library in the skies, Virgin America has become the airline of choice for sports fans. Every Virgin America guest enjoys a live satellite television channel line-up that features a rich range of live sports and news programming.

With one of the largest in-flight television screens in the domestic skies and live games at every seat, Clippers fans can now catch many of the team’s nationally televised games live at 35,000 feet on TNT and ESPN, televised NFL games, nationally televised baseball games on FOX (New York) and NHL games on NBC (New York). Guests can also catch up on the latest scores via the airline’s fleetwide WiFi.

“We’re thrilled to enter into this new partnership with Virgin America,” stated Clippers’ Vice President of Marketing and Broadcasting Christian Howard. “We look forward to working with them in finding new and exciting ways to build both of our brands for years to come.”

With over 700 hours of media content and award-winning interactive features, the Red system offers every guest a personal touch-screen entertainment center right at their seatback – with 24 television channels, more than 35 on-demand films, a 3,000 MP3 library (with the ability for travelers to build their own playlist), a Kid’s entertainment platform (with parental controls), videogames, music videos, interactive Google Maps that track a flight’s journey, a seat-to-seat text chat system and more.

“As California’s only hometown airline, we are thrilled to partner with the Los Angeles Clippers,” said Virgin America Director of Marketing Dimitrios Papadogonas. “The Virgin America brand is all about bringing entertainment and fun to the skies and the Clippers are an exciting team to watch. And Clippers fans flying on Virgin America can catch the action via the airline’s expanded live sports television line-up.”

by Ismail Uddin