Virgin Active Named Official Health Club of British Tennis
March 12, 2013
Virgin Active, the UK’s leading health club operator has secured a partnership with the Lawn Tennis Association (LTA) to become the Official Health Club of British Tennis, in a three year agreement.
Virgin Active is introducing a number of LTA tennis products, which will be available to all racquet members, including Mini Tennis, a programme for 3 -10 year olds and Cardio Tennis, an up-tempo group fitness class that takes place on a court.
Virgin Active is looking to make Tennis accessible and is investing heavily into the sport, including over £1million into 81 new courts.
Commenting on the partnership, Gary Stewart, Head of Racquet Sports, Virgin Active Health Clubs says; “It’s an absolute privilege for Virgin Active to partner with the LTA. As a governing body, the LTA’s overall purpose mirrors that of Virgin Active – to continue to grow and sustain the sport, nurture young talent and increase participation while highlighting that tennis is a fun, affordable, family sport as well as a great way to get fit.
Virgin Active Health & Racquet Clubs offer an inclusive and innovative tennis programme that caters to all ages and levels of play. We provide members with the highest quality of coaching and facilities and we continue to invest in our portfolio to become THE leading tennis provider of choice in the UK. ”
Lawrence Robertson, Commercial Director, Lawn Tennis Association added; “We’re delighted to have this opportunity to partner with Virgin Active. We’re especially excited to work with a company with such a deep understanding of its customers and a recognition of how tennis can offer everyone a great experience and a fun way to get fit. I’m confident our partnership with Virgin Active will help get more people playing and enjoying our sport both in and out of their clubs.”
The agreement follows Virgin Active announcing British tennis star Laura Robson and former British number one player Andrew Castle as tennis ambassadors for its inclusive and unmatched tennis offering, across a portfolio of 21 Health and Racquet clubs.