Kohli Becomes Remit2India’s Brand Ambassador
By Shantanu Srivastav | June 15, 2018
Indian cricket captain Virat Kohli is the new global brand ambassador for online payment portal Remit2India.
Kohli will endorse the company’s brand through various marketing and customer experience initiatives.
“It is an honour to be the face of the iconic brand Remit2India which has over half a million customers globally. I look forward to reinforcing Remit2India’s growing appeal among the Indian diaspora as a brand that reflects an Indian sense of pride and achievement, patriotism and a spirit of belonging,” said Kohli.
“For a youthful brand like Remit2India, Virat with his image as a go-getter cricketer is an ideal fit. He represents a winning Indian enthusiasm which drives millions of Indians to distant shores to prove their mettle and in turn contribute to the home country’s development through their remittances,” added Promoth Manghat, Executive Director of Remit2India’s holding company, Finablr.
“Both Remit2India and Virat share the spirit of excellence and it is a privilege to have him as the global face of the brand.”