Viña Pomal Agrees Sponsorship of Rugby 7s

July 18, 2011

Grupo Codorniu’s Rioja brand, Viña Pomal, has been revealed as the official wine sponsor of the JP Morgan Asset Management Premiership Rugby 7s Series Final.

The tournament kicked off on Friday and is being televised live on ESPN with highlights on ITV4 and at the Recreation Ground in Bath.

Viña Pomal’s perimeter branding, which is part of the agreement, will be seen by a TV audience of up to 250,000 people and will also provide the man of the match with a magnum of Rioja.

Viña Pomal will also be sampled at some of the earlier events.

Carolyn d’Aguilar, brand manager for Grupo Codorniu still wines, said: “Rugby indexes highly with Rioja drinkers and our target audience, who are predominately professional males.

“Viña Pomal’s sponsorship of JP Morgan Premiership 7s series is a great way to connect with our target consumers, raise the profile of the brand and support key listings with related promotions.”