Viessmann Named Presenting Sponsor for FIS Nordic Events

By Community | October 16, 2012

The International Ski Federation (FIS) and Viessmann have announced a great expansion and continuation of their partnership in support of Nordic Skiing.

Viessmann, one of the leading international manufacturers of heating systems, will become the Presenting Sponsor of all the FIS Nordic disciplines from the upcoming 2012/2013 season onwards. 

As Presenting Sponsor, Viessmann will be partnering with the FIS World Cup series in Cross-Country Skiing, ladies’ and men’s Ski Jumping, and Nordic Combined. In addition, Viessmann has sealed its commitment to the FIS Nordic disciplines by entering into a multi-year relationship as Presenting Sponsor of the FIS Nordic World Ski Championships, including the 2013, 2015 and 2017 editions in Val di Fiemme (ITA), Falun (SWE) and Lahti (FIN), respectively. The six-year extension of Viessmann’s dedication builds on nearly two decades of winter sports sponsoring and is well aligned with the company’s brand values of innovation, top quality, efficiency, sustainability and reliability.

“FIS is highly pleased to build on the partnership with Viessmann during the next six years,” commented FIS President Gian Franco Kasper. “Our organization puts great value on nurturing long-term relationships with partners and finding creative solutions to grow the sport. We are looking forward to joining forces with Viessmann to seek new, innovative ways to engage Nordic Skiing fans.”    

Since the 1993/94 season, Viessmann has been known for its commitment to winter sports and has formed a strong partnership with several national associations and international sports federations, as well as with different World Cup series. In the 2002/2003 season, the company became a major sponsor of the FIS Ski Jumping World Cup series and two years later, its sponsorship was extended to the FIS Cross-Country World Cup series. With the launch of the ladies’ FIS Ski Jumping World Cup last year, Viessmann added the top level of ladies’ Ski Jumping competitions to its portfolio.

The multi-discipline, multi-year Viessmann engagement came together thanks to the great industry know-how and experience in Nordic Skiing provided by FIS Marketing AG, which is led by Christian Pirzer: “This long-term commitment is a milestone for Nordic Skiing and proof that the structure of FIS Marketing AG is able to develop successful partnerships which are ‘stronger and longer’ than anything else seen in this industry. We shall work hard to deliver the return for Viessmann’s investment and thank them for their trust.”

Recently appointed FIS Marketing AG Nordic Director Jürg Capol will lead the Viessmann sponsorship implementation and bring his extensive experience to the relationship. Jürg Capol served as the FIS Cross-Country Race Director for nine years and led, among other new ideas, the development of the highly successful FIS Tour de Ski multi-stage competition series which Viessmann has also supported from its launch.


NO comments

Leave a Reply