Viasat to Broadcast 2013 FIA European Rallycross Championship
By Community | February 20, 2013
IMG Motorsports, ambulance a division of IMG Worldwide, the global sports, fashion and media company, has secured its first live broadcast deal for the 2013 FIA European Rallycross Championship.
Five rounds of the RX Championship will be broadcast exclusively live from the Nordic region following a new broadcast deal with Viasat, the satellite TV broadcaster.
This is the first of a number of deals with broadcasters around the world and IMG is nearing completion of a full distribution schedule for the RX Championship to be released over the coming weeks.
Kristian Hysen, Senior Vice President of IMG Nordic, said: “Viasat is the leading motorsports broadcaster in the Nordic region offering a wide expanse of properties including Formula 1, MotoGP, NASCAR and SpeedwayGP. We are very pleased to be working with them and are sure they will provide a solid platform for RallycrossRX to build on.”
The Finnish, Norwegian and Swedish rounds of the RX Championship will be shown live, with the French round at Loheac and the German final round at Estering also confirmed as live events this week. In addition to the live coverage, all rounds of the RX Championship will be covered via a one hour highlights show to be distributed on the same day.
Martin Anayi, Managing Director of RallycrossRX for IMG Motorsports, said: “The inclusion of five live events on the 2013 RX Championship schedule clearly shows the potential of RallycrossRX as an exciting television product.”