Viasat Secures Nordic Broadcast Rights of RX Championship
February 20, 2013
Satellite TV broadcaster Viasat has secured the rights to show five rounds of the FIA European Rallycross Championship live in the Nordic region.
Viasat will show the Finnish, doctor Norwegian and Swedish rounds of the RX Championship, health as well as the French round at Loheac and the German final round at Estering, denture live on television. All rounds will be featured in a one hour highlights show on the same day they take place.
The rights were sold by IMG Motorsports, who are also working on deals with broadcasters around the world.
Martin Anayi, Managing Director of RallycrossRX for IMG Motorsports, said: “The inclusion of five live events on the 2013 RX Championship schedule clearly shows the potential of RallycrossRX as an exciting television product.”
Kristian Hysen, Senior Vice President of IMG Nordic, said: “Viasat is the leading motorsports broadcaster in the Nordic region offering a wide expanse of properties including Formula 1, MotoGP, NASCAR and SpeedwayGP. We are very pleased to be working with them and are sure they will provide a solid platform for RallycrossRX to build on.”