Viaplay To Launch In The Netherlands At The Beginning Of March 2022
December 8, 2021
Viaplay and VodafoneZiggo, a leading provider of fixed, mobile and integrated communication and entertainment services in the Netherlands, have entered a multi-year distribution partnership to make Viaplay accessible to almost 4 million households across the country. Viaplay will launch in the Netherlands on 1 March 2022 and will offer Dutch viewers a unique combination of premium live sports, Viaplay Originals, Hollywood films and series, and kids content.
From 1 March, Ziggo customers can add a Viaplay subscription to their TV or broadband package.
Kim Poder, NENT Group Chief Commercial Officer: “We are delighted to announce this long-term deal with one of the leading operators in the Netherlands. Ziggo has significant reach and an established position in sports, and we will work together to help as many viewers as possible get to know Viaplay. This partnership will make it easy for Ziggo customers to enjoy our unique offering from day one.”
Robin Kroes, Chief Strategy & Content Officer at VodafoneZiggo: “We want to give our customers easy access to all their favourite content, including sports. This partnership helps to fulfil that aim, so we are pleased to have come to a collaboration with Viaplay.”
Live sports available on Viaplay will include Formula 1 featuring Dutch superstar Max Verstappen, current joint leader of the World Drivers’ Championship; PDC darts with three-time world champion Michael van Gerwen; Bundesliga football and much more, with Premier League football to come from August 2022.
In the Netherlands, Viaplay will be available through third-party distribution partnerships and direct subscriptions. The service will be supported by a wide range of devices and platforms, including smart TVs; iOS and Android smartphones and tablets; Chromecast and Apple TV; and PC and Mac.