VERO Wanted by WSF After Securing Another IOC Victory

July 7, 2011

The World Squash Federation (WSF) announced that it has appointed VERO Communications to be its Bid Management Company to secure Olympic inclusion for the sport, after the International Olympic Committee (IOC) announced that squash is on the shortlist for the 2020 Games.

The news follows another victory for a VERO-supported bid team after PyeongChang won the rights to host the 2018 Winter Olympic Games. The company were also instrumental in the success of London 2012, Rio 2016 and Qatar’s successful FIFA World Cup bid for 2022.

WSF President N Ramachandran said of the appointment: “I am delighted that we have reached agreement with VERO for them to be our Bid Management Company and communications advisers and we look forward very much to working with VERO Chairman Mike Lee and his colleagues in trying to realise our long-held goal of Squash becoming a Summer Olympic medal sport from 2020.

“When we met Mike, we felt straight away that he understood our sport and our ambitions. VERO have a tremendous track record in assisting bidding cities and sports so Squash will benefit immensely from drawing upon their experience and knowledge.”

Mike Lee OBE, VERO Chairman, added: “We are thrilled with this appointment. Our aim is to help Squash put forward a compelling case to the IOC Programme Commission and wider Olympic Family on why the sport would be a fantastic addition to the Games.

“There is a long road ahead in the campaign but we are excited by the challenge. Working with President Ramachandran and the WSF team, we will do all we can to help ensure that the voice of Squash is heard all the way to the IOC Session in Buenos Aires in September 2013.”