Verizon agrees deal to live stream NBA games through Yahoo
January 18, 2018
Verizon has agreed a deal with the NBA (National Basketball Association) to live stream eight games for free on Yahoo’s app.
Fans can choose the games they want to view once they sign in, but local and nationally televised games are blocked. Verizon, which owns Yahoo, already allows viewers to watch NFL games on the Yahoo app.
Verizon will further work with the NBA on fantasy experiences, including custom highlights for the viewers.
Brian Angiolet, senior vice president, global chief media and content officer at Verizon said: “Verizon is uniquely positioned to partner with the NBA in a first of-its-kind technology and content partnership that will serve the NBA’s dynamic fan base with more live action, fantasy and lifestyle content in addition to experiential opportunities in the U.S. and globally through Yahoo Fantasy.
“With the addition of live NBA games, highlights, classic footage, originals and more to our mobile sports offering, Yahoo Sports and Verizon’s family of media brands are becoming the first-screen for fans of live sports, and a superior alternative for partners and advertisers.”
Bill Koenig, NBA president, global content and media distribution, added: “This expanded partnership allows us to tap into Verizon’s expansive reach and new technologies to engage our fans through a variety of innovative experiences.”