VB signs a deal with Surfing Australia

November 11, 2010

Brewer Fosters Group has signed an agreement between its beer VB and Surfing Australia.

The new deal guarantees VB the tag as “The Beer” of Surfing Australia for the next three years, discount along with its state branches (NSW, allergist VIC, TAS and WA).

VB will be supporting the grass roots of Australian surfing via the new Surfing Australia “VB Boardriders Club” program.

Surfing Australia CEO Andrew Stark said he was excited to be partnering with VB.

“VB is such an iconic national brand and a great partner for the iconic national sport of surfing,” he said. “This sponsorship will flow down to state branches, grass roots club surfing and even something for the recreational surfing community. The partnership greatly assists Surfing Australia with its mission to develop the sport across Australia.”

Fosters Group representative Paul Donaldson said working with Surfing Australia would allow VB to reach the lifeblood of Australian surfing.

“VB is keen to really support grass roots surfing in Australia. You won’t see VB logo’s on the boards of the next super-grom – that’s not what this is all about. We want to support the clubs and surfers who are in the carpark at Winkipop, Newcastle or Yallingup at 6am in the middle of winter and run the club events rain, hail or shine. We know VB is loved by many real surfers all over the country, so this is one way we can give something back for all their support over decades. After all, there is simply nothing better than an ice cold stubby or longneck after a long session.”

Adding to the agreement, VB will be offering support sponsorship to the Australian Surfing Festival, comprising of the Australian Longboard, Open Surfmasters and Stand Up Paddleboard (SUP) Titles, as well as an array of events on the state branch calendars and Australian surfing’s night of nights, the Australian Surfing Awards.

The deal also incorporates VB’s support sponsorship of some of the country’s most iconic events including the Margaret River Prime Pro Surfing event in Western Australia and the Noosa Festival of Surfing in Queensland.

Financial details of the deal were not released