Vauxhall linked with England team sponsorship
By Community | November 11, 2010
The Football Association (FA) is in exclusive negotiations with car brand Vauxhall to be the new England team sponsor, according to sources.
Negotiations are understood to be at an advanced stage, with Vauxhall set to replace Nationwide, which ended its sponsorship earlier this year.
The deal, which could be worth at much as £5m a year, could be announced next week, when England play France in a friendly at Wembley.
There had also been speculation that Jaguar had been in the running, but this was today (10 November) denied by the luxury car manufacturer.
Any Vauxhall deal could conflict with the FA’s existing deal with Fiat, as its official car supplier to the England team.
Separately, the FA is understood to be close to signing extensions to existing sponsorship deals with Marks & Spencer and Lucozade.
The FA is thought to have signed a four-year extension with Lucozade Sport as the official sports drinks and nutrition supplier to England’s football teams, which includes the men’s and women’s national team, youth squad and disability squads.
The FA signed its existing deal with the energy drinks brand back in 2007.
The announcement is likely to coincide with the FA announcement of a new four-year deal with Marks & Spencer, extending its status as official tailor since 2007.
The FA declined to comment on speculation about the new sponsorship deals.