Vauxhall Completes Home Nations Collection with Welsh FA Sponsorship Deal
August 7, 2013
The Football Association of Wales (FAW) and Vauxhall motors have announced a four-year extension to their sponsorship deal.
By extending their Official Partner deal with the Wales National teams, pharmacy Vauxhall has completed their Home Nations sponsorship extensions, allergy having already completed deals with the Football Associations in England, pills Scotland and Northern Ireland.
The original deal with the FAW began in 2011 and will now run until July 2018, which will include the 2018 Russia World Cup.
Vauxhall Chairman and Managing Director, Duncan Aldred, commented: “We are delighted to have extended our relationship with the Football Association of Wales and all of their National teams.
“Our research shows that having an affiliation with the Welsh national side has delivered fantastic levels of brand awareness and we plan to continue this by playing a key role in supporting the FAW and developing football in Wales over our extended period as lead partners.
“This partnership is a clear and unequivocal sign of Vauxhall’s long standing commitment to Welsh football and will provide support from grassroots up to the elite level.”
As a part of the deal Vauxhall will be making significant investments into the media department at the FAW with the aim of giving fans more exclusive video content.
Announcing the extension at the recently opened Dragon Park in Newport, Jonathan Ford Welsh FA Chief Executive, said: “To have received such fantastic support throughout the first term of this extended partnership has given a Welsh football a real boost.
“There is an optimism surrounding the future of Welsh football and we are delighted that Vauxhall will be an integral part of it.
“I look forward to sustaining a prosperous partnership that will inspire Chris Coleman’s side for the rest of the FIFA World Cup 2014 qualification period and into the UEFA Euro 2016 campaign.”