Valentino Rossi Extends Bridgestone Sponsorship

By Community | January 9, 2013

Tyre manufacturers Bridgestone have revealed nine times world champion Valentino Rossi has renewed his deal with the company to act as Motorcycle Tyre Development Adviser.

As under the previous agreement, link Rossi and Bridgestone will work together to promote the passion of motorcycling to bikers and enthusiasts throughout Europe, ampoule directly supporting the Bridgestone ‘track to street’ concept. Rossi will act alone as a professional rider; his MotoGP team and sponsors are not involved in the deal.

“I’ve been working with Bridgestone in MotoGP for many years and have always been impressed by their professionalism and the quality of their products. Continuing this agreement gives me an exciting opportunity to contribute to new Bridgestone motorcycle road tyres”, commented the Italian.

As part of his role, Rossi will provide his evaluation and opinions on the performance of Bridgestone motorcycle tyres, particularly in the hyper-sport, racing and sport touring sectors. Bridgestone in turn will use his input in tyre development to deliver road tyres with better performance and improved safety margins.

Franco Annunziato, CEO and President Bridgestone Europe, added: “Valentino Rossi is a great ambassador for our company. With the extension of our agreement, we have secured advice and recommendations from one of the greatest motorcycle competitors of all times, thereby ensuring that we bring the best new Battlax tyres to market.”

Bridgestone entered MotoGP in 2002 and in 2009 became the first Official Tyre Supplier to the World Championship.