UST Global Strike Three Year Sponsorship Deal with IPL Franchise Chennai Super Kings

Indian Premier League (IPL) franchise, allergy Chennai Super Kings have struck a sponsorship agreement with UST Global.

The California based IT services and solutions company have signed a three-year deal with the two-time champions.

UST’s logo will appear on the leading arm of the playing shirt and on the back of the team’s helmets and caps as a part of the agreement.

Sajan Pillai, CEO of UST Global, said: “I am delighted to be announcing this partnership with the Chennai Super Kings on the eve of the seventh edition of the IPL. Chennai Super Kings are innovators and pioneers of what has become one of the most valuable sports leagues in the world, and an ideal partner for our expanding business.

“We believe in sport’s unique ability to engage with a mass audience, particularly sports such as cricket that enjoy a fanatical following. We believe that this landmark agreement will offer us leverage into the league’s huge global audience, especially in key markets across the Indian Subcontinent and Asia to effectively promote our end-to-end IT services and solutions. We look forward to working with the Chennai Super Kings team.”

Rakesh Singh, President of Marketing at India Cements – owners of the Chennai Super Kings franchise, added: “We are proud to be associated with and happy to welcome UST Global as one of our principal sponsors. I am sure that this association with an organization that offers information technology solutions and services to Global 1000 companies, will enhance Chennai Super Kings’ brand value and widen our fan base in the Middle East.”

The IPL starts on Wednesday 16 April.

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