USSA Announce Major Broadcast Extension With NBC Sports Group
November 28, 2014
The U.S. Ski and Snowboard Association (USSA) has agreed an extended television rights deal with the NBC Sports Group and Universal Sports Network who will provide unprecedented coverage of the 2014-15 U.S. ski and snowboarding season.
The partnership, which has been extended until 2019, will see a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports, plus additional digital coverage on NBC Sports Live Extra, UniversalSports.com and the USSA’s family of websites.
NBC will broadcast 18 hours of USSA coverage this season, which is the most ever for the network, and is the biggest ski and snowboarding coverage in American ski and snowboarding event history.
Some of the events to be covered includes the 2017 FIS Ski World Cup Finals in Aspen, Colorado and the 2019 World Championships in snowboarding, freeskiing and freestyle at Park City, Utah.
NBCSN will televise 27 hours, while Universal Sports will present 22 hours of the 2014-15 USSA season.
Tiger Shaw, President and CEO, U.S. Ski and Snowboard Association: “NBC Sports Group has been a loyal partner since 1998 and provides us with a platform to tell the story of our sport heroes.
“This expansion will bring the American public significantly enhanced coverage of skiing and snowboarding, including annual domestic World Cups, the Sprint U.S. Grand Prix, World Championships and U.S. Championships.
“We’re proud of this plan and also bullish on the state of our business to be able to deliver this record-setting coverage with our partners at NBC Sports and Universal Sports Network.
Jon Miller, President, Programming, NBC Sports & NBCSN: “We’re thrilled to present record levels of U.S. ski and snowboard programming this season across our broadcast, cable and digital platforms, including the Alpine World Championships from Vail.
“Whether they’re at home, on the chairlift or at the lodge, ski and snowboarding fans will now have more access than ever to the world’s best ski and snowboarding athletes.