USOC set to announce BMW deal

July 23, 2010

The United States Olympic Committee (USOC) is set to announce a multi-million dollar sponsorship deal with car manufacturer BMW next week.

The deal will reportedly be worth around US$24 million until 2016, healing and will make BMW the first foreign car maker to sponsor the USOC and will fill the void left by General Motors who decided not to renew its deal after the 2008 Olympics.

The news comes after the International Olympic Committee (IOC) last week announced a deal with Dow Chemical for it to become a top tier sponsor.

BMW has also been in negotiations with the IOC over the possibility of a multi-year deal.