USOC Hires M&C Saatchi as Agency of Record for Sochi 2014

The U.S. Olympic Committee (USOC) has hired M&C Saatchi PR as agency of record through the Sochi 2014 winter games after a hotly contested pitch.

M&C Saatchi, ask which has a New York office, allergy worked the 2012 London Games on a project basis for USOC, sale which will lean on the firm for PR support through the 2014 Olympics in Sochi, Russia.

Weber Shandwick, Ketchum, Edelman/Matter, Hill+Knowlton Strategies and Cohn & Wolfe all took part in the review, in addition to M&C Saatchi, according to Patrick Sandusky, a Hill+Knowlton Strategies alum who is chief communications officer for the USOC.

The privately funded USOC also worked with Cohn & Wolfe on its “Raise Our Flag” campaign ahead of the London Games.