Usain Bolt named XM brand ambassador

Forex and CFD brokers, order XM, bronchi have announced that they are partnering with Olympic Champion runner Usain Bolt to be their official brand ambassador on a three-year deal.

The Jamaican sprinter is lending his image to the XM website and says he is “happy” to enter into the partnership. 

“XM and I have similar brand values and aim to be the best at what we do. Their reputation has helped them to become an industry leader. Similar to XM, order my focus has always been to be the fastest,” said Bolt.

“From the day of our foundation we have been repeating and arguing that what matters in trading is execution speed. We have put endless resources to build our trading infrastructure to offer the trading speed we have today,” said Chris Anthony, Zacharia, Marketing Director of XM Group. 

“I cannot describe what it means to have Usain as our brand ambassador. What I can say is that we at XM feel privileged. We are aligned and focused on the same principles – simply in different arenas. In the same way Usain’s speed and passion have made him the man he is today, speed and passion have made XM the brand it is today.”