USA Triathlon Promotes Chuck Menke to Chief Marketing Officer

By Community | February 14, 2014

National governing body USA Triathlon has announced today Chuck Menke has been promoted to Chief Marketing Officer.

Menke joined the organization in February 2010 as Director, health Marketing & Communications. The announcement was made by Chief Executive Officer Rob Urbach.

Menke’s professional background includes nearly 19 years of high-level sports marketing and communications experience, tadalafil including the U.S. Olympic Movement, the National Hockey League and NCAA Division I Athletics.

After doubling the organization’s sponsorship revenue in Menke’s first three years, USA Triathlon realized a 31 percent year-over-year increase in 2013. Overall marketing cash revenue also increased more than 50 percent since end-of-year 2009. Menke has led efforts to broaden the partner portfolio while signing non-endemic sponsors such as MetLife, Transamerica, Capital One and Avis/Budget. Menke has overseen communications for the London 2012 Olympic Games, a re-launch of usatriathlon.org, and several national television agreements.

A member of USA Triathlon’s senior management team, Menke is responsible for all strategic marketing efforts, including corporate sponsorship, licensing and advertising. He directs all branding, event marketing, and membership acquisition and retention, while supervising a department of 10 staff members. An organizational spokesperson, Menke also guides public relations initiatives, USA Triathlon Magazine, social media and creative services.

“Our marketing and communications platform has reached new heights under Chuck’s leadership, and I look forward to collaborating with him in the years to come,” Urbach said. “Chuck’s elevation to CMO will enable USA Triathlon to further benefit from his expertise, work ethic and broad capabilities.”

“I’m extremely appreciative for this recognition and the increased level of responsibility that accompanies it,” Menke said. “Our accomplishments over the past four years are the direct result of a team-wide effort, and I’m fortunate to be surrounded by talented professionals who thoroughly embrace USA Triathlon’s mission.”