USA Track & Field Inks Long-Term Partnership with Chocolate Producer Hershey

Chocolate producer the Hershey Company have announced a new, therapy seven-year partnership with USA Track & Field (USATF).

The deal includes a national youth activity initiative featureing “Run Jump Throw, ask ” an educational and learning program developed by USATF and Hershey. The new program will introduce kids ages 7 through 12 to the basic skills of running, viagra jumping and throwing through track and field. Hershey’s Track & Field Games, a youth track and field program launched in the 1970s, will transition to the national Run Jump Throw programin early 2015.

Launching in 2015, Run Jump Throw will use a curriculum developed by USATF. Kids around the country will have the opportunity to participate in fun, hands-on learning events designed to build basic running, jumping and throwing skills and have fun exploring track and field. The program is the key piece of a larger partnership between USATF and Hershey that extends through 2020.

“This new program is a true partnership of two great organizations,” said Bernie Banas, who serves as Hershey’s Vice President of Customer Innovation and Hershey’s Track & Field Games board chair. “As Hershey looked at how to expand the reach and impact of our long-standing commitment to youth activity through track and field, we were inspired by the legacy of our founder, Milton Hershey, and his commitment to youth development through learning. Through partnering with USATF, we look forward to creating more learning opportunities and expanding the reach of our track and field program and the sport as a whole.”

“We are thrilled to bring Hershey on board as a long-term partner and are excited about the work we will do together in the youth activity space,” USATF Chief Executive Officer Max Siegel said. “With Run Jump Throw, we are creating a foundational program for track and field as well as all activities and sports. Positively impacting culture and improving lives is something we aspire to achieve, and we couldn’t be more proud to have Hershey as our partner in this effort.”

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