USA Rugby Reveals Serevi Partnership to Grow Rugby In America

USA Rugby and Serevi Rugby today announced a multi-year partnership aimed at growing the game of rugby in America.

Serevi, a leading provider of on-field programming for players and coaches from beginner to the U.S. National Team, will launch a national network of high performance Training Camps under the umbrella of the USA Rugby Academy – powered by Serevi. These Training Camps will identify top players and provide a specific development pathway to the men’s and women’s U.S. National Teams. 

The first-of-a-kind partnership includes programming for male and female athletes at training camps, skill-specific sessions, residential camps, and year round training centers. During select talent identification programs, National Team coaches and their high performance staff, along with Serevi’s coaches, will identify and develop America’s top athletes utilizing input from a network of coaches throughout the country.

The partnership also includes Serevi Rugby becoming an official sponsor of USA Rugby, supporting events and national team games throughout the country.

“USA Rugby and Serevi share the goals of growing the game in America and helping our national teams succeed on the international stage. This partnership helps us achieve both,” said Nigel Melville, CEO of USA Rugby. “We’re excited to see the immediate and long term impacts Serevi’s programs have on the success of USA Rugby.”

Rugby is now the fastest growing team sport in America. A growing number of major universities now offer rugby scholarships to boys and girls, and rugby will re-join the Olympics at the 2016 Rio games, opening the opportunity for many new athletes to play for their country.

“As rugby continues to grow in popularity in the U.S., we’re professionalising the youth development path to reflect USA Rugby’s approach to the game,” said Ross Young, CEO of Serevi Rugby. “We are putting the infrastructure in place so young boys and girls can be introduced to the sport at an early age, develop their skills, and be on track to participate in the top levels of rugby in America through our pathway.”