USA Hockey Star Katie O’Donnell to Endorse STX
By Community | March 3, 2013
Baltimore-based STX, prostate a global sporting goods leader, announced that it has signed an agreement with current Team USA Field Hockey Player Katie O’Donnell to represent and advise the brand on field hockey products through 2016.
O’Donnell appeared in the 2012 Summer Games for Team USA and is the most decorated field hockey athlete in the nation, with commendations that range from College All-America to being named the Sportswoman of the Year by the Women’s Sports Foundation in 2010, a title she shares with the likes of Mia Hamm, Abby Wambach and Serena and Venus Williams. O’Donnell, a native of Blue Bell, PA, has been at the forefront of the most recent resurgence in American field hockey, having led the team to a Gold medal at the Pan Am Games in 2011.
“We are so excited that Katie has decided the STX brand of equipment is the right choice for her as she begins preparations for her run up to and through the 2016 Summer Games,” said STX Field Hockey Brand Manager Emily Hughes. “To have an athlete and person of Katie’s caliber make a deliberate and thoughtful decision about aligning her playing future with our products is an incredible validation of the work our product team is doing here. Nothing short of an honor,” continued Hughes.
O’Donnell will work closely with the STX product management and R&D groups, located in Baltimore, in developing the next generation of STX field hockey products. While STX is already the US market leader in field hockey market share, the company has, of late, expressed a renewed commitment to driving further innovation in the category, something that appealed to O’Donnell in her decision-making process.
“Having had the opportunity to see the energy and effort that is being poured into field hockey at STX is really amazing,” said O’Donnell, “It is clear that STX recognizes the true potential in our sport and the athletes who participate in it. I am really excited to get behind their efforts to advance the game here in the US and abroad.”