USA Gymnastics to be powered by tech brand Comcast
August 16, 2023
USA Gymnastics (USAG) have onboarded global media and technology company, Comcast’s Xfinity brand serve as the organization’s official mobile, internet, and video provider.
Comcast will power the USA Gymnastics National Team as they prepare for the Olympic and Paralympic Games Paris 2024 while also championing the next generation of gymnasts nationwide.
“The Olympic Games Paris 2024 will be a truly unique celebration in one of the world’s most stunning cities and we look forward to once again bringing the thrill and excitement of the Games home. By highlighting these athletes’ remarkable stories of achievement, sportsmanship, and resilience, we hope to inspire the next generation,” said Matt Lederer, VP, Branded Partnerships & Amplification.
As part of the partnership, Comcast will support the growth of existing USAG programs serving disabled athletes, including HUGS, and will explore pilots for adaptive programs in the sport.
“We are so excited to welcome Comcast as a partner supporting the journeys of USA Gymnastics athletes,” USAG President and CEO Li Li Leung said. “The company’s commitment to innovation and to athletes in programs ranging from HUGS to the Olympic Team will serve the sport in a holistic way.”
The U.S. men’s and women’s artistic gymnastics national championships will be titled as the Xfinity U.S. Gymnastics Championships through 2024, with the 2023 Xfinity U.S. Gymnastics Championships set for August 24-26 in San Jose, California. Xfinity also will serve as presenting partner of USAG’s announcement of their National, World Championships, and Olympic Teams.