USA Football: “We’re Giving Structure To The Way Kids Play The Game”

It might come as a surprise to hear that American football, the most popular sport in the USA at the top level, does not have a national pyramid structure like major sports in other countries. High school football and college football are obviously well established, but even they have fragmented governance without any national body over them to set standards. That is the role USA Football is designed to play. Scott Hallenbeck, the CEO, speaks to iSportconnect TV about the big task at hand, starting with taming the ‘wild west’ of youth coaching and participation, where independent operators make their own rules.