USA Cycling Inks Broadcast Deal with BTB TV

September 24, 2013

USA Cycling and BTB TV have announced a three-year partnership that will see coverage og the 2013-14 USA Cycling Professional Cyclo-cross Calendar (Pro CX) made available to viewers across the world.

The partnership will see USA Cycling support BTB TV, which was created in 2012 by elite national cyclo-cross champion Jeremy Powers, by bringing coverage of the top races in the US.

“We’re proud to be partnering with Jeremy, Sam and the rest of the BTB TV team in their effort to bring ‘cross coverage to more and more people in the U.S., as well as showcase our top events to a global audience,” said Rob Borland, USA Cycling’s chief marketing offer.

“Cyclo-cross is on fire in the U.S. and it’s great to be at the heart of this explosive growth. We saw a 15% jump in racer days in 2012, making ‘cross the fastest growing discipline.

“USA Cycling is excited to partner with BTB TV as they take cyclo-cross coverage to a whole new level, attracting new riders and fans to the sport.”