US Women Soccer Stars Alex Morgan & Heather Mitts Become Ambassadors for GNC

January 20, 2012

GNC Holdings, Inc., a leading global specialty retailer of nutritional products, has announced that Alex Morgan and Heather Mitts, both outstanding members of the U.S. Women’s National Soccer Team, have joined the GNC LiveWell Team as Brand Ambassadors.

In that role, they will work with GNC to reach out to aspiring athletes and fitness enthusiasts through social media, video, appearances and marketing materials.

They join a GNC LiveWell team that already includes ESPN college sports reporter and two-time Emmy Award winner Jenn Brown and Nora Tobin, competitive beach volleyball athlete, NASM-certified professional trainer, yoga instructor and author.

“Given GNC’s loyal customer base of outstanding athletes and fitness enthusiasts, this is a great opportunity to talk about ways that being truly fit helps people live better lives, whatever their level of sports and fitness participation,” said Alex Morgan.

Heather Mitts added, “I truly believe that we can all accomplish our goals in life. My goal as a member of the GNC LiveWell team is to demonstrate the benefits of working hard, on and off the field, to do just that.”

Jeff Hennion, EVP – Chief Marketing Officer & e-Commerce at GNC, said: “Alex and Heather are inspiring examples of athletes who have achieved great success both as competitors and as individuals. They truly represent GNC’s LiveWell concept to the fullest.”