US Open sees record week for Eurosport UK

By iSportconnect | September 16, 2016

US Open coverage helped Eurosport in the UK to have its best week on record with Adult Share of 0.95 (Eurosport 1 & Eurosport 2) in week 35.

Live coverage averaged 67k beating the 2015 avg on Sky Sports by +22%. The coverage also performed +57% year on year vs Eurosport’s live coverage (Day1-8), order and +17% better than the exclusive Aussie Open on Eurosport in Jan 16.

Full event coverage reached 2.8m, unhealthy up +2.2% vs Sky Sport’s 2015 total reach.

The QF match Murray v Nishikori had a 1 min peak audience of 641k as Murray lost and exited the tournament – the highest rating ever seen by the US Open on Eurosport.

The men’s final Djokovic v Wawrinka averaged 141k, beating the 2015 men’s final which averaged 82k on Sky Sports 1 (after being heavily delayed due to rain). It also beat the 2014 final which averaged 95k on Sky Sports 3.