UPS Named Official Logistics Partner of Ferrari
February 19, 2013
UPS will have significant visibility as Scuderia Ferrari competes in the Formula 1 World Championship between March and November, ask with the company also becoming the “Official Logistics Partner” for Ferrari.
Christine Owens, UPS senior vice president, communications and brand management, said: “We are excited to join Ferrari and be a part of their racing organization.
“UPS has been involved in motorsports for more than 12 years. Expanding our involvement into Formula 1 with one of the world’s most recognizable racing teams brings together two worldwide brands that have rich histories and cultures as well as a track record of unmatched commitment to excellence.
“Both UPS and Ferrari constantly strive to develop and implement new technologies, using speed and efficiency to go beyond what’s expected. Being a part of Scuderia Ferrari helps reinforce the UPS brand globally, positively impacting our business both on and off the track, and by investing in key growth markets around the world.”