University of Oklahoma Athletics Partner with TeamFanShop

February 23, 2012

TeamFanShop, erectile Inc., the industry leader of collegiate e-commerce solutions, has announced a new multi-year agreement with Learfield Sports’ Sooner Sports Properties, the exclusive multimedia rights holder for University of Oklahoma Athletics.

TeamFanShop is the retail syndication arm of Fanatics, Inc., the world’s largest online retailer of officially licensed sports merchandise, and for more than a decade has serviced the sports industry with proficiency in online merchandising. The extended agreement includes all elements of the original arrangement such as e-commerce, merchandising, manufacturing, customer and fulfillment services.

The Oklahoma Sooners’ official online store,, showcases an extensive selection of sports apparel and gear totaling more than 2300 licensed products across quality name brands like Nike. A complete line of merchandise is in stock and ready to ship for men, women and kids of all ages and sizes, including t-shirts, hats, sweatshirts, jerseys, tailgating gear and more.

Sooners’ fans and alumni will continue to enjoy exceptional customer service policies that include an entire year for returns, low cost shipping, and a 100% satisfaction guarantee. The Oklahoma online store platform provides safe shopping with security and fraud prevention, along with state-of-the-art encryption technology to protect customers’ personal information.

“TeamFanShop has done an outstanding job of providing e-commerce and fulfillment services to the Sooners’ online store since 2009, and it continues to stand out to our organization as the best-in-class online retailer,” said Eric Barnhart, Sooner Sports Properties’ general manager. “Because of the prominence of Oklahoma Athletics, the Sooners needed a viable partner providing an all-encompassing online merchandising solution. In our opinion, TeamFanShop delivers just that and more, which is one of the many reasons why we chose them a second time around.”

Senior Vice President of Strategy and Business Development at Fanatics, Brian Swallow, added: “It is an exciting moment for any company when you partner with such an acclaimed organization as Oklahoma, and watch your services exceed their expectations. For the last couple of years, OU has been one of our top converting college partners out of more than 90 collegiate sites. We highly respect what the University of Oklahoma stands for and look forward to extending ourrelationship for years to come.”

by Ismail Uddin