University of Louisville Renew Adidas Partnership

University of Louisville have secured a new contract with apparel supplier adidas.

The new deal extends the partnership between the two for another four years, medstore through 2018-19.

The Portland, clinic Or. based company will supply uniforms, help footwear, and accessories for all 23 of Louisville’s athletic programs.

“It’s a very exciting day for us in the athletic department,” University of Louisville athletic director Tom Jurich said. “The number one objective I had going into this, was how do we insure that our student-athletes have the premiere uniforms and apparel as we move forward, and this contract accomplishes all off those things.”

In addition to athletic outfitting, Adidas will provide ‘extensive investments in the the Cardinals’ athletic programs including advertising campaigns, equipment room expansion, digital/video technology, support for national champion spirit squads, a formalized sport administration internship program… and co-branding opportunities… including TaylorMade equipment within the UofL Golf Club.’ according to the press release issued from the athletic department on Thursday.

The deal will also benefit fans, with additions such as new spirit shirts for student season ticket holders and ACC inaugural year fan giveaways.