University of Colorado Signs SSB Consulting Partnership
By Community | June 22, 2014
The University of Colorado has signed a partnership with SSB Consulting, a Denver based enterprise data management and business intelligence consulting company.
“We are thrilled that our home-town team, the University of Colorado, has joined our roster of college and pro teams,” said Andrew Brodie, SSB president. “SSB’s Central Intelligence platform will enable CU’s athletic department to have a much greater understanding and quality of engagement with its customer base, and near real-time dashboard reporting will enable CU executives to make critical decisions in a timely manner in order to maximize revenue.”
The Central Intelligence platform gives teams a previously unavailable view of their customers across all of their touch points with the athletic department, including ticket purchase history, seating preferences, donor status, merchandise purchases, and other aspects of the relationship.
“The high level of customer intelligence and instantaneous reporting will allow us to interact with our season ticket holders, donors, alumni, sponsors and fans in ways that we’ve never been available to do,” said Matt Biggers, University of Colorado Associate Athletic Director. “Imagine arriving at a Buffs’ home game where a CU team rep greets you by name and offers to upgrade you to a premium seat or suite. Having access to this level of customer intelligence is going to be game-changing for CU.”