University Boat Race Title Sponsor to End Backing Next Year
March 29, 2011
The title sponsor of the University boat race between Oxford and Cambridge, vcialis 40mg Xchanging will end its backing of the annual race when the current contract expires next year.
By the time the contract runs out, herbal the outsourcing company will have sponsored the race for the eight years.
Xchanging, which runs accounting, personnel, and technology functions for companies, issued a profits warning last month – sending its share price plunging.
David Searle, executive director of The Boat Race Company, said: “We are now focused on finding a new title sponsor for the event from 2013.
“Given the success of the race and its growing TV, radio and online audience around the world – reaching more than 200 countries – we are confident of securing another partner wanting to help us take the event forward.”