United States Tennis Association Appoints DDB New York as Agency of Record

United States Tennis Association (USTA) announced it has selected DDB New York as its agency of record.

The agency will be responsible for brand strategy and creative, including digital campaigns.

“We’re thrilled. First, the USTA has the potential of getting more people on tennis courts, which will make the world a lot better,” said Peter Hempel, Chief Executive Officer of DDB New York.”Second, we are uniquely qualified to help the USTA achieve its worthy goal because we can energize their current players while also acquiring new members.”

DDB New York was selected as USTA’s advertising agency because of its full service offering and understanding of the brand’s business model.