United States Hockey League Appoints Former Reebok Executive as Commissioner

By Community | June 3, 2014

United States Hockey League have appointed former Reebok-CCM Hockey marketer and businessman Bob Fallen as their new president and commissioner. 

Fallen, who is the third USHL commissioner in the past 20 years, officially assumed his role Sunday.

“I am thrilled with the opportunity to lead the finest junior hockey league in the world,” Fallen said in a statement. “The foundation built by my predecessors, league owners and the stakeholders throughout the hockey industry have made the USHL an important step along the developmental path for players, coaches and officials. I look forward to working with our staff, aligned partners and the international hockey community at large to build upon our success.”

Fallen replaces Skip Prince, who has decided to focus on other pursuits after six seasons with the only Tier I junior hockey league in the United States. He will continue to serve in an advisory role with the league.

“Skip Prince did a tremendous job elevating the USHL to where it is today, and Bob is inheriting a strong league that is on an upswing,” said Brad Kwong, the interim chairman of the USHL board of directors. “The USHL still has much untapped potential, and we are extremely excited that we’ve been able to attract Bob to be the leader that will help us achieve even bigger and better things during our next phase of growth.”

Under Prince, the number of players competing in the USHL having NCAA commitments increased each season and the number of players selected in the NHL Draft continued to reach new highs. A record 32 players from the league were chosen at the 2013 NHL Draft and more than 300 players on USHL team rosters last season committed to NCAA Division I schools.

Fallen most recently managed the U.S. trade marketing efforts for Reebok-CCM Hockey, the world’s largest hockey equipment manufacturing company and equipment supplier to many leagues, including the NHL, American Hockey League and USHL. In his position, Fallen was responsible for executing retail product launches, strategic account planning, media promotion and maintaining various league alliances.