Unibet Nabs Glorious Goodwood Naming Rights

Goodwood Racecourse has announced a new three-year partnership with Unibet including exclusive ownership and naming rights for Unibet of the prestige feature races across the Qatar Goodwood Festival week.

The new deal will cover the historic Stewards’ Cup, Golden Mile and Nursery Stakes and other races through to 2021,

As official betting partner of the Qatar Goodwood Festival, Unibet will present the live Stewards’ Cup draw on August 1, as well as sharing content stories from their ambassadors and having relevant on and off-course sponsorship branding.

Ed Nicholson, Head of Racing Communications and Sponsorship at Kindred Group, Unibet’s parent company, said: “The Qatar Goodwood Festival remains one of highlights of the flat racing calendar, attracting some of the best racehorses from all over Europe, and Unibet are honoured to be associated with such an iconic meeting.”

“Unibet boasts some wonderful racing partnerships already, with the likes of the Champion Hurdle and the Investec Derby Festival, and this new deal reaffirms our position as one of the sport’s leading supporters. The Unibet Stewards’ Cup is always one of the most competitive handicaps of the season and we are hoping this year’s renewal will be no different.”

Alex Eade, General Manager of Goodwood Racecourse, said; “I am delighted that Unibet have extended their partnership with us to cover races on each day of the Qatar Goodwood Festival and become the official betting partner of the event. Unibet’s passion for racing and drive for innovation shine through and we look forward to working in partnership with them this summer and beyond.”