Under Armour Inks Rugby Canada Deal as Official Technical Partner
By Community | May 20, 2014
Sports apparel company Under Armour have announced a new multi-year sponsorship deal with Rugby Canada as their official technical partner.
The brand will manufacture and design training and match day kits for Rugby Canada national teams effective immediately.
Under Armour will outfit the Men’s Under 17, Men’s Under 20, Women’s Under 20 and all senior teams. The 2014/15 match day kits for the senior teams will be unveiled next month. The replica kits will go on pre-sale today atstore.rugbycanada.ca. The partnership also includes commercial marketing rights and in-stadium signage.
“Rugby Canada is thrilled to partner with Under Armour Canada as our Official Performance Partner and National Team Kit Supplier,” said Graham Brown, Chief Executive Officer of Rugby Canada. “The sport of rugby is on the rise both on and off the field throughout Canada. This is highlighted by our National Men’s and Women’s teams’ performances as well as our many new and exciting corporate partnerships. Under Armour will be providing elite performance apparel and products that both our players and fans will be proud to wear.”
“This partnership continues our commitment to empowering Canada’s rugby players and elevating the national team’s presence throughout the world,” said Matt Mirchin, Executive Vice President, Global Brand and Sports Marketing, Under Armour. “We look forward to providing our proven technology in performance footwear and apparel to athletes whose will and determination earns them the honour to wear the national team kit.”
Under Armour is also the technical partner for the Welsh Rugby Union, Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico’s Liga MX.