Under Armour Become MLB’s Official Performance Footwear Supplier

February 15, 2011

Sports apparel brand Under Armour secured a deal yesterday, February 14, to become the official performance footwear supplier of Major League Baseball (MLB) for the 2011 season.

The deal has been confirmed as a “multi-year” agreement despite financial details being withheld. The terms will see Under Armour awarded with the rights to produce and distribute the MLB logo on the cleats of its footwear, as well as obtaining the rights to display the logo in its advertising.

The brand will also receive exclusive and prominent branding at the MLB All-Star game under the new deal which shows a significant step forward for the brands sponsorship portfolio.

However, the deal does not mean that MLB baseball players will not be able to wear any brand of cleats, as in Reebok’s deal with the National Football League (NFL).