Under Armour Agrees Clothing Deal with USA Gymnastics Until 2020 Olympics
February 28, 2013
Global sports clothing retailer, therapy Under Armour has inked a significant partnership with USA Gymnastics providing performance apparel, footwear, and accessories for the athletes, coaches, and staff for the next eight years, through the 2020 Olympic Games.
This is the brand’s first sponsorship of a national governing body for a summer Olympic sport.
“Under Armour is already known for its wide-range of innovative and stylish performance products,” said Steve Penny, president of USA Gymnastics, “and the plans we have discussed for our partnership have the potential to elevate both of our brands both in the United States and on the international stage.”
“As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation,” said Matt Mirchin, SVP Brand and Sports Marketing, Under Armour. “We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear, and accessories designed to help these elite gymnasts perform at their best.”
Designated as the official performance apparel and footwear outfitter, Under Armour will provide team members with competition, conditioning and training apparel, accessories and footwear, including competition leotards. The U.S. National Team coaches, athletes and staff will also be outfitted head-to-toe at national training camps and national and international competition.
Under Armour will collaborate with GK Elite Sportswear, L.P. to create the U.S. National Team competition apparel for men’s and women’s gymnastics, trampoline and tumbling. GK Elite has been the exclusive manufacturer of competitive gymnastics apparel for the U.S. National Team since 2000.
“GK Elite is proud to be partnering with Under Armour and USA Gymnastics for the next two Olympic cycles,” said Kelly McKeown, EVP of Corporate Relations.
USA Gymnastics athletes and staff will first appear in Under Armour apparel at the upcoming AT&T American Cup Saturday, March 2.
In addition to USA Gymnastics, Under Armour outfits several winter Olympic sports and athletes, including US Speedskating, Bobsled and Skeleton in the United States, Canada Snowboard, and Olympic skiing gold-medalist Lindsey Vonn.
Steve Penny recently talked to iSportconnect as he explained more about the organisation. Click here>>