Ulster Rugby signs deal with Heineken

By Community | October 7, 2010

Irish rugby union team Ulster Rugby has signed a five-year sponsorship deal with Dutch brewer Heineken, it has been announced.

The deal will see Heineken Beer, Murphy’s Stout and Bulmer’s Original Cider served from all the bars at Ulster’s Ravenhill ground.

Chief executive of Ulster, Shane Logan, said: “Together we believe that the Ravenhill experience can become renowned throughout European Rugby – we want the opposition teams to fear coming here, whilst giving the away fans an experience they will never forget when they arrive.

“Heineken NI is an integral part of building this experience. Our partnership represents a significant investment in Ulster Rugby’s future. We are confident Ulster Rugby can become one of the biggest clubs in Europe.”

Commercial manager for Heineken NI, Leza Nulty, added: “The optimism around Ulster Rugby is infectious. When Heineken first met with Ulster Rugby it quickly became clear that we shared a mutual vision. Ulster Rugby plan to be the premium rugby team, not only in Ireland, but throughout Europe.”