UK Sponsorship News
December 14, 2016
UKSA Sponsorship Case File 6: eSports
In a recent report, Deloitte Global predicted that eSports would hit US$500 million in revenues in 2016, up 25% year on year. It also estimated a global audience of around 150 million regular and occasional viewers. “Today,” says Deloitte Global, “a major eSports event may attract 40,000 people watching live, and tens of millions watching over the Web.”
The UK Sponsorship Awards has introduced an eSports category to its line up for the first time this year. The fact that it has done so is a reflection of the growing influence that digital technology has on all aspects of our lives. While it would be wrong to compare eSports to traditional Sports in terms of scale or impact, there is no question that it is fast-growing sector. read on
Case Files 1-5 can be found here along with many other features. To contribute to the website or the newsletter, please contact us at info@sponsorship-awards.co.uk
More Women Getting Active
Says Sport England
Figures released by Sport England from its Active People Survey show 7.21 million women are now getting active That’s over 250,000 more than when Sport England launched its This Girl Can campaign. This means the gender gap, which once stood at over two million, has narrowed to 1.55 million.
The overall number of people aged 16+ who play sport each week now stands at 15.97 million. That’s 229,400 more people than 12 months ago.
Sport England’s chief executive Jennie Price says: “These figures are really encouraging, especially the substantial increase in the number of women playing sport and being active every week. MORE
Thinkbox is featuring the This Girl Can campaign on its website this week.
The UK Sponsorship Awards celebrates sponsorship of women’s activities in its Best Sponsorship of Women’s Activities – supported by Women in Sport.
Brother UK Extends Tour Of Britain Partnership
Brother UK will continue as the official results, printing and imaging partner for the Tour of Britain, The Women’s Tour and The Tour Series in a new multi-year partnership with SweetSpot Group, organisers of all three events. MORE
Mongoose And Speed Unite Under Mongoose Brand
Speed Communications’ specialist sports division and sister sponsorship agency Mongoose are joining forces from January 2017 to form an enlarged sports and entertainment business under the Mongoose brand. The merger of the two businesses to create an enlarged specialist agency has been accelerated by the decision of Kate Bosomworth, Managing Partner of Speed Sport, to leave to explore new opportunities in the wider sports arena. MORE
Viv Groskop Takes The Stage For UK Sponsorship Awards – 1st Deadline December 16, Final Deadline January 16
The UK Sponsorship Awards is delighted that writer, critic, broadcaster and stand up comedian Viv Groskop will be our MC at the Awards on March 28th 2017, following the great success of the 2016 event. Viv is described as being “charmingly leftfield with a warm, oddball sense of humour”.
For more information on Viv, please click here.
Friday December 16th is the Early Bird Deadline for the UK Sponsorship Awards 2017. If you wanted to get your entries in before Christmas, claim a discount and a spot in the Sponsorship Community, please get your submissions to us by midnight on the 16th. Full details can be found at www.sponsorship-awards.co.uk or call us on 020 8891 1067.
Boris Becker Partners With
Anakena Wines
Boris Becker, six-time Grand Slam winner and former world number one tennis star, has signed as brand ambassador for Anakena, the new Chilean wine brand in the UK launched six months ago. This strengthens Anakena’s presence in tennis, complementing its existing partnerships with British Tennis and world number one doubles player, Jamie Murray. MORE
BrandTix Signs Partnership With Digital Football Platform Dugout
Brandtix, real-time index of elite athlete and team value based on performance and social media appeal, is partnering with Dugout to become its official stats supplier. Launched last week, Dugout is a new online platform serving football fans exclusive digital content about their favourite teams and players. MORE
Swimathon Celebrates 30th Anniversary
Swimathon, the world’s biggest fundraising swim, is 30 years old next year and over the last 29 years has raised £46 million which has been distributed among 36 different charities. MORE
The UK Sponsorship Awards shines spotlight on mass participation events with its new category Harnessing The Power Of The Crowd – The Most Effective Use Of Mass Participation Sponsorship. More information can be found here
Veikkaus Victory At Finnish Sponsorship Awards
Finnish national lottery company Veikkaus was rewarded for its contribution to sponsorship by the Finnish Sponsorship Association with Sponsorship of the Year at its annual Awards last week. The win was for its sponsorship of rock band Apulanta which was applauded by judges and voters for its integrated campaign across media, promotions, live events and unique experiences for fans.
Analytics Partner For Varsity Match
Last week’s Varsity Match, sponsored by Crabbie’s Ginger Wine, also secured Metapraxis, provider of financial analytics, as official analytics partner. The Varsity Match Chief Executive David Searle said: “We are delighted to welcome Metapraxis to The Varsity Match family. Its focus on providing insight that drives competitive advantage for businesses resonates with the on-field Battle of the Blues and we look forward to a long and successful partnership.”