After the success of last year’s ‘free racing week’, Racing for Change has linked up with Lovetheraces.com and 25 of Britain’s racecourses to give the public the chance to watch horseracing free of charge for the entire month of April.
The initiative which lasted for 7 days in 2010 attracted an additional 40,000 visitors to the races and has been extended to a whole month this year. Some of Britain’s most famous racecourses are involved, including Ascot, Epsom Downs, Newbury, Newmarket and Sandown Park.
Seventeen fixtures are entirely free in at least one major enclosure at each racecourse, while there are a total of 5,500 free tickets available in advance at a further 11 meetings, although these are expected to be snapped up quickly.
Racing for Change chief executive Rod Street stated: “This groundbreaking move in April is being organised in a bid to attract record numbers of new customers to the fun and exciting sport of horse racing. It’s also a great way to reward existing fans of the sport.”
Street added: “The aim of the month is to appeal to people who have been infrequent visitors to horseracing in the past or who have never been to a racecourse. At many of the meetings, there will be staff, literature and displays to explain more about the sport.”